Where is my customer?

  20% of your customers will give you 80% of your business. So this states I have to retain what I have to grow from where I am.

Most of the organizations have this major issue of retaining the customers; in fact some of them become a test lab for their competition.

So what are the reasons; why a customer leaves you and never comes back? I would like to explain it by two examples here.

This morning I went to my snacks parlor, he is the one I have been buying my snacks for nearly 4 years now. I bought something for me and my wife. Went home and here is the surprise. One of the snack that I bought had already lost the taste because it might have been cooked last night.
Imagine the reaction of my wife, "Hey! Forget this snacks parlor, I don't want to eat anything from this buddy in future. " 

What is the lesson; do not sell or propose under quality product. Make sure you deliver the best and make sure you test it 10 times before you sell to customer. Let me tell you this snacks parlor is very old in area and making good money but if I am a lost customer, he might have lost more in recent past.

Example 2 : I visited our garment merchant, this again is the same one from where my wife is shopping for 5-6 years now.
The shop had less customers, I felt fortunate that this time I will save time. Gradually I realized why there were less or almost no customer beside me.
The products offered to my wife had less variety, the approach was this "I offer this many items only; if you wish you may check other stores in the town"
Huh!, then I suddenly found that the sales girl was exchanging words with other customer on her repair work of garments she bought last night.
My reaction this time, "Honey, since they wish we should try other stores, why not to visit others this time"


So here is the lesson #1 : If you have been offering good varieties, keep doing, if you stop adding varieties, the customer feels that you are no longer interested in business.

Lesson #2 : never exchange words with one customer if there are other customers around, because it might be a mistake of first customer but the other customer will always feel that he will be treated same way.
Communication; that is another major issue in service industry. If the proper message is not conveyed to the customer in proper manner and on right time, customer feels they are ignored on this shop, let's see the other shop.

The approach that makes the difference, if you let them feel that they are important to you, they will make you feel special. But if you count them like one in many, they have various options too.


Never compare one customer to other, some are demanding and some are calm.

As a seasoned business person or customer account manager, deal with them differently. Especially with demanding customer, be straight and be clear, have a note of everything if possible.

Though certain customers do go away but if they leave with good taste in mouth, they will return soon.

What is Spirituality and Religiousness?

Let me present my thoughts on spirituality and religiousness, this is what I understand based on my knowledge so far, it may differ in different sources of information available online or offline.

Touching a sensitive topic is full of risk but I wanted to differentiate religiousness and spirituality ; most of the people feel that both are same, but actually they are not.

Religiousness defines the god in physical format; Spirituality accepts the existence of God but it never gives a physical form to it.

Religion defines the god as defined in the books; Spirituality has defined the god and its existence by examples and real experiences

Worship is done in religiousness; practicing principles of goodness is done in spirituality.

Here loving the god is religiousness; Here loving the creation of god is spirituality.

Religion defines boundaries while spirituality has no boundaries.

Religiousness makes you happy during the rituals; spirituality gives happiness from inside forever.

Religiousness may doubt the existing of god when found in unbearable situations; spirituality makes you believe in existence of super power and you feel that its all planned and you are only the source of making things happen that are planned for you.

God gives Darshan (view) that's believed in Religiousness; Spiritual people find the god inside and in creations of lovely things by god.

A religion is a relative theory, it tells you do this and your wish will come true, spirituality is a sure shot thing; it tells you to keep doing good things to others and good will happen to you.

A religious person travels till the million miles to meet the defined god; the spiritual person keeps travelling life long to satisfy the inner greed of making god made people prosperous and hunger free.

A spiritual person believes in all religions and accepts the existence of all beliefs along with the universal law
"Live and Let live and help them to live".

The article is somewhere inspired by Bhagwad Gita and Karma theory of Shree Krishna.

Gujarati Poem : Staying together

Gujarati Poem : I Love me

Gita Quotes

Here are the lessons taught in Bhagawad Gita, from Shri Krishna to Arjuna in Mahabharat.

1:- Perceiving the world as ‘Me and mine’ gives rise to attachments, ‘You and yours’ to jealousy, both deserve to be shunned.

2:- Service to humanity is the true treasure worth aspiring, for it purifies our inner being and conquers all desires.

3:- Man falls into a sinful state, when attainment of material desires and sense gratification become the sole pursuit of life.

4:- One who has risen above desires and conquered the hankering of the senses, recognizes the divine nature of all beings, even though outwardly seen performing action in reality performs selfless action.

5:- Smallest of offering made by a true seeker I accept, and reward him as my true devotee. Therefore, whatever your endeavors be, when performed as an offering to me, will free you of their consequences.

6:- Those who worship my manifested from, I regard as my devotees and the ones, who worship my un-manifested from with their senses under control, engaged in the welfare of humanity become ONE with ME.

7:- The one who remains equanimous in joy and sorrow, praise or criticism, poverty or plenty has transcended qualities that constitute the binding nature.

8:- One who has attained the supreme consciousness overcomes the play of senses is known as a ‘Yogi’. For him the material world with its temptations stands dissolved, forever.

9:- ‘Maya’ arising from a combination of lust and desire is the force that drives a man to self gratification – it binds the soul to the material world.

10:- One who dedicates all action to ME, is ever absorbed in contemplation of the supreme being, giving up all attachments and serves fellow beings, attains MY eternal state.

11:- True bliss is a state where adversity and sorrow do not exist, an ever contended state – it is like a medicine which in the beginning appears bitter, but in truth, purifies from within.

12:- Surrender your complete being and all action to Me. You will attain to an eternal state of bliss from where there is no coming back to this transient world.